About Us

The Passion for Time: My Journey to LOUIS XVI Watches

Even in my childhood, I was fascinated by artistic timepieces. As a teenager, I witnessed firsthand the rise of Swatch watches during their boom era. My uncle, an avid collector, surprised me with a new Swatch every time I traveled with Swissair.

The Swatch defined an entire era - it was modern, fascinating and sought-after. So much so that as a 13-year-old boy, I even stood in line in front of the UBS in Schaffhausen to buy the coveted platinum watch, even though my resources were limited.

Through constant improvement in quality, guarantee, innovation and sustainability, I strive to one day delight as many people as Swatch watches once did in the 80s and 90s.

We at LOUIS XVI have consistently focused on sustainability since 2019. Our decision to forgo leather and instead offer vegan alternatives underlines our commitment to ethical practices and environmental protection. Our watches are more than just timepieces; they are an expression of personality and values.

Experience the combination of passion, craftsmanship and ethics with LOUIS XVI. Immerse yourself in our world and discover the timeless elegance of our collections.

Thank you for being part of this journey.

Best regards, Thomas Alfons Burger